IMPORTANCE OF BRANDING YOURSELF

After intense listening to others introduce me at meetings, I began to hear what made me unique.

It was not my title, profession or who I worked for.

But I found at cocktail parties, people were interested in how I get CEO's more competent keeping focusing their staff on what is most important. To be forward thinking [strategic] rather than reactive to what challenges are in front of them

Last Sunday night we were at a friend's house for dinner.  Many were small business owners.

The last thing they would want to hear is that I am an Executive Coach. Likewise, it didn't matter to me what profession the guests represented.

So I talked about a 2nd generation owner who hated having his son in the business and the opposing view of the son's mother [spousal stress].  That is chaos, stress and exhausting.

What made compelling conversation was when and how we can stop parenting our kids. In public companies it is the same thing but labeled as managerial power.

So..."Alan, what is it you do? In family businesses I coach to reduce chaos, stress and exhaustion."

Thus begins my brand.